Growing up, summers meant time with family in India. During the day I would visit different relatives’ houses, eating delicious, fresh food and various temples around Chennai. It’s a city in the state of Tamil Nadu, India, where my parents, uncles, aunts, and grandparents were born and raised — and where I’ve always felt safe,…Read More
Years later I return to lime and sugar when depression runs deep, and hygiene and maintenance seem miles away…Read More
It’s good for everything from hyperpigmentation, inflammation, and improving skin texture.Read More
A personal history on the tradition of facial tattoos practiced by the Indigenuos Imazighen people.Read More
Founder Hannah Harris is paving the way for the next generation of Black women and brands to rise.Read More
Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…Read More
By Shailja Patel The children in my dreamsspeak in Gujaratiturn their trusting faces to the sunsay to mecare for us nurture usin my dreams I shudder and I run. I am sixin a playground of white childrenDarkie, sing us an Indian song!Eightin a roomful of eldersall mock my broken GujaratiEnglish girl! Twelve, I tunnel into…Read More
How a group of digitally-savvy practitioners are modernizing a traditional African healing modality — despite decades of stigma.Read More
Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…Read More
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