Skin care for women of color
Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…
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Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…
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The pandemic hasn’t been easy on anyone or their routines, especially Black women and their hair. Since lockdown, we’ve faced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and style our…
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In part two of “Black Hair at Home,” we consider how the pandemic has forced black women to have an aesthetic and philosophical reckoning. Since lockdown, we’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and…
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There’s no doubt that the pandemic has upended our lives. Since March, it’s disrupted the way we work, shop, socialize, and, of course, do our hair. For Black women, this change has forced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural…
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If my skin were a cup of coffee, it would be Bustelo with a dash of cream. Add a pinch of brown sugar, and there you have it. A perfectly in-between blend of light cocoa and cinnamon tones. This is the skin with which I was born, an olive-caramel hue that exists between worlds — and…
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It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…
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We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…
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“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.
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I wish I had a cool story to tell you about how Persian women beautify themselves. Something with rose water or almond eyeliner. Maybe a Cleopatra reference that would sound exotic and make you go, “Oooh, chic.”
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