What I Want the Beauty Community to Know Right Now

Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…

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Big News! feat. Sephora
Beauty

Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…

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Black Hair at Home: Mandela Cocores
Beauty, Hair, Women

The pandemic hasn’t been easy on anyone or their routines, especially Black women and their hair. Since lockdown, we’ve faced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and style our…

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Black Hair at Home: Kim Mupangilaï

In part two of “Black Hair at Home,” we consider how the pandemic has forced black women to have an aesthetic and philosophical reckoning. Since lockdown, we’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and…

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Black Hair at Home: Kristy Lyons

There’s no doubt that the pandemic has upended our lives. Since March, it’s disrupted the way we work, shop, socialize, and, of course, do our hair. For Black women, this change has forced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural…

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5 Women Who Empower Black Beauty and Confidence
Activism, Beauty, Hair, Women

It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…

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We are a Glossier Grant Recipient!

We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…

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My Grandma’s Lessons in Luxury Beauty
Beauty, Heritage, Women

“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.

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