How a group of digitally-savvy practitioners are modernizing a traditional African healing modality — despite decades of stigma.
Read More
Wellness
The Beauty of “In-Between” Skin Tones
If my skin were a cup of coffee, it would be Bustelo with a dash of cream. Add a pinch of brown sugar, and there you have it. A perfectly in-between blend of light cocoa and cinnamon tones. This is the skin with which I was born, an olive-caramel hue that exists between worlds — and…
Read More
We are a Glossier Grant Recipient!
We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…
Read More
On Turmeric, the Root of Love and Healing
Within the parameters of my culture and my people, turmeric isn’t a magical elixir. It evokes and enables customs of love and care. It’s the warm hue of my grandmother’s daal (which I long for now); the memories of innumerable Gaye Holuds I’ve attended; the go-to remedy lauded by pushy aunties at the faintest rise…
Read More
How to Consume Collagen the Old-School Chinese Way
Bottled as gummies, ground into powders, or sold as miracle pills, today collagen is touted as an easy-to-swallow skin miracle. Only Chinese women have been eating this protein-rich substance straight from the source, in the form of gelatinous sea cucumbers or stringy bird’s nest soup, for centuries, for centuries to reap surprising health benefits.
Read More
Introducing: Eadem
Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.
Read More
