Skin care for women of color
It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…
Read More
We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…
Read More
“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.
Read More
I wish I had a cool story to tell you about how Persian women beautify themselves. Something with rose water or almond eyeliner. Maybe a Cleopatra reference that would sound exotic and make you go, “Oooh, chic.”
Read More
In an act of needed self-preservation, I started changing the images surrounding me. On my small and earnest Tumblr account, I began reblogging and saving the selfies of Black women.
Read More
It was when Yuri joined the Congress of Racial Equality (CORE), at age 39, in 1960, that she met her dear friend, Malcom X. In an interview with Democracy Now, she recounts seeing him for the first time, mobbed by all the other activists, and how she geared herself up to ask him if she…
Read More
Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.
Read More
