Growing up, summers meant time with family in India. During the day I would visit different relatives’ houses, eating delicious, fresh food and various temples around Chennai. It’s a city in the state of Tamil Nadu, India, where my parents, uncles, aunts, and grandparents were born and raised — and where I’ve always felt safe,…
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My Mexican Family Embraced Lime in Their Beauty Rituals
Years later I return to lime and sugar when depression runs deep, and hygiene and maintenance seem miles away…
Read MoreNiacinamide 101: How this brightening ingredient affects skin of color
It’s good for everything from hyperpigmentation, inflammation, and improving skin texture.
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Call Me by My Given Name
How one Nigerian name became a catalyst for self-discovery.
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My Tattoos Reconnected Me with My Algerian Heritage
A personal history on the tradition of facial tattoos practiced by the Indigenous Imazighen people.
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Brown Girl Hands Makes Space for Black Individuality in Beauty
Founder Hannah Harris is paving the way for the next generation of Black women and brands to rise.
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What I Want the Beauty Community to Know Right Now
Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…
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Dreaming in Gujarati
By Shailja Patel The children in my dreamsspeak in Gujaratiturn their trusting faces to the sunsay to mecare for us nurture usin my dreams I shudder and I run. I am sixin a playground of white childrenDarkie, sing us an Indian song!Eightin a roomful of eldersall mock my broken GujaratiEnglish girl! Twelve, I tunnel into…
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The South African Healers Bringing an Ancient Practice Online
How a group of digitally-savvy practitioners are modernizing a traditional African healing modality — despite decades of stigma.
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Big News! feat. Sephora
Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…
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